HP Brand Centre | Print-on-Demand Platform for Brands

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Unlike marketplace models, HP Brand Centre equips brands with the tools they need to fast track integration with simplified catalog submission,
real-time insights, and seamless financial workflows—while ensuring full transparency and direct control remain in their hands.

HP Brand Centre: The trusted print-on-demand platform

Brands can easily connect to HP’s network of print service providers directly for on-demand printing services.

Unlike marketplace models, HP Brand Centre equips brands with the tools they need to fast track integration with simplified catalog submission, real-time insights, and seamless financial workflows—while ensuring full transparency and direct control remain in their hands.

Key features
Customer stories
Brand & Partners
FAQs

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Key Features

Connect effortlessly

With simple integration, you can connect your brand with over 700 print service providers for seamless on-demand printing and fulfillment.

Easy-to-use API.
Security as standard.
Fully connected to production.

Product catalog management

One central place where you can manage your product catalog and share these with PSPs. Enabling quick distribution to the print providers and simplifying management of new additions.

Print what you want

Our global print network offers a vast range of white label printed products that can be ordered, produced, and shipped directly to the customer.

Be in control

Integrated rules engine that lets you direct the orders to your chosen local supplier without the need for any coding. Direct orders based on country, state, SKU, quantity.

Enjoy real-time visibility

The order dashboard gives you a helicopter view of how your network performed for all shipments and items being processed. Track SLA performance and late items.

Instantly find & review order

With an instant view, you gain insight into every order and its status and activity as it progresses through to dispatch. Check the details of an order, cancel or update shipping information.

Connects the dots

Capture the messages from the production network, keeping everything and everyone in sync. Create trigger events for notification points and send updates to email, platforms, ERP and others.

Customer stories

“Through our collaboration with HP, we have integrated with their Cloud Software solutions and services, allowing us to distribute orders securely to multiple print partners in our network.

With HP Indigo devices being used for a large proportion of the orders, we provide our customers with a consistent quality print service.”

– Jim Towle, Head of Print Operations and Partnerships, Canva

“HP's Brand Centre platform has been a huge help in managing our customers unique orders and connecting with our amazing suppliers. It gives our Print OPs team insights into how our global network is performing.”

– Allison Yates, Senior Director of Operations

“Without the proactiveness of HP, we would not have achieved the success we observed in 2024 with respect to our global expansion. It’s been an amazing experience, and we are thankful for the ongoing support.”

– Ali Ridha Jaffar, VP of Growth

"Integrating with HP Site Flow and HP Brand Centre was a game changer for our business. In just two weeks, we successfully onboarded our first brand and processed 40,000 net new orders—maximizing our peak season like never before. The seamless automation and scalability of Site Flow have set us up for long-term success, and we’re now ready to onboard many more brands with confidence."

– Paschal Edwards, Commercial Manager, Crescent Print Ltd.